You know, a 140 character limit really isn't a lot to share something significant in. Neither is 15 minutes though, especially not between three people trying to convey the effects of social media on an industry. Fortunately, a collection of some of the best minds in small business were able to do just that at the 140 Characters Conference in LA this past October. I was lucky enough to have been one of the 140 people asked to speak and represent the state of now.

I wasn't alone in this. This conference was Jeff Pulver's baby. Jeff is a globally renowned thought leader, author and entrepreneur. He contacted Becky McCray of Small Biz Survival and asked her to put together a panel of people who could effectively speak on behalf of small business. She did just that. I was joined on a panel by small business owners Scott Townsed of United Linen and Neal Rohrbach of iDea Anglers.

Having never met prior to the conference, the three of us worked together to form a panel that would bring attention to a number of things in small business. Each of the guys shared what worked for them in their small business while I spoke to bring out how to go about it and, of course, giving tips, tricks and advice.

Give the panel a watch (or listen) and see what the big deal is. Video run-time is 15 minutes with some killer content. Leave you thoughts about the panel in the comments!