Do You Have What It Takes To Network?
Posted by Cheryl Sowa on Monday, November 02, 2009
Networking is important to small businesses in that it helps them to
stay in
business, grow their business, and connect to other business owners.
The general way to network is usually by having your information on a
neat business card and give your information to others. To create a big
name for yourself when networking, you need to step out of your comfort
zone and create a buzz. Here are few ideas.
Professional Business Cards
Yes,
business cards are important for networking so they can have your
contact information. No, they should not be the only thing that you do.
For starters, make sure your business cards are professional. Have an
edgy design on quality paper with all your contact information.
Business cards should be kept in a safe place to avoid tearing and
ripping. You might also want to consider adding your Twitter ID and Facebook profile to your card as a way for people to keep up with you in more of the real-time business world.
Q & A's
Be
prepared to answer questions about yourself and your business. This is
a given for any professional at any time, but even more important for
networking. You can explain your business, your goals, and your purpose
for going into business. If you've hit any rough spots, share them with
others willing to network with you. We've all had our ups and downs.
Talk about how you overcame your problems, ask them about theirs and
share advice. There's strength in collaboration.
Additionally,
be ready with questions to ask others who want to network with you.
Regardless of what questions they ask you, make sure you ask meaningful
questions to foster a relationship. Ask them about what they want most
out of networking with other businesses. Find out their goals,
ambitions, and business history.
Know Your Story
Your
the story of how your business came to exist. Many people who are
looking to network with you are interested in how your business
started, your goals, and motivation. This is not your thirty second
elevator pitch, but rather a heartfelt, honest story about your
business. Briefly discuss the journey your business took from start to
where you are today.
Don't Be Afraid of the Big Shots
Reaching
for the stars to network is something that many small business owners
are hesitant to try. You never know where you'll end up without first
trying. If you're on Twitter first reach out to some small business
professionals, subscribe to their blog, or follow their work. Send a
personal message to these business professionals describing how they
inspire and motivate you and your business. See if you receive a
response, keep the contact to receive advice or guidance in the future.
Build the relationship, don't market it.
Remember, the goal of networking is not
to be a salesperson for yourself and your business. That's just plain
annoying, and many will toss your information in the garbage. People
who want to create real relationships via networking will know if you
are being genuine and not just wanting to use them as a stepping stone.
Be the balance on the stones and you'll be the one that people turn to
in the future. That's the real point to business networking: be the one
who's out there helping and you'll be the one they come back to again
and again.
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Cheryl Sowa is a Public Relations Coordinator for America’s Best Companies. She also writes daily for the Small Business Center. Cheryl graduated from the University of Illinois at Urbana-Champaign and obtained Bachelor degrees in English and Communications. Contact Cheryl
Tags: small business, networking, professional, business card, q & a, story, big shots
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