Integrity Payroll Solutions, LLC is embracing new media to spread the word about its paycheck service. Vice President of Marty Bank, who opened t he service in January, began an online business community with a website and Facebook account.

“We see where everyone wants to be,” says Bank. “With Facebook and Twitter, it’s a whole new arena and the way to go.”

Bank and his team have more than 10 years of experience and pride themselves on customer service and cost efficiency. Larger pay roll companies may lose focus on client support and charge more, he says. Since opening earlier this year, a handful of companies have switched over to Integrity Payroll’s services.

“We seem to be at the lowest price point because we have very little overhead, so we can afford to charge less for them to get more,” he says. “We provide the support they’re looking for.”

Marketing Man a ger Dawn Pigoni develops the company’s online social media. Twitter has become the fastest-growing web site, and Facebook has overstepped MySpace as the largest social networking site. She suggests businesses place a photo on their pages and post a little of their personal life or links to articles on the site. This strategy shows the company’s willingness to share information.

“It takes time to build relationships and trust,” she says. “People are looking more toward friends for recommendations and information, which helps build the social networking industry.”

Through his membership with the Chamber of Commerce, Bank hopes to use Constant Contact to complete his website and reach his target audience. With the service, he would like to create a template for his newsletter designed specifically for paycheck companies.

“In this economy, as companies are downsizing more and more companies and outsourcing their payroll needs,” says Bank.  “I found the opportunity to get out there and help as many people as I can.”

Pigoni hopes to create a blog to build traffic and credibility to eventually become a global payroll company. Bank maintains a personal approach to business based on customer service and sometimes hand delivers payrolls to customers.

Bank will complete the payroll and tax filing so businesses may focus more on sales or marketing. Bank would especially like to serve churches at a reduced price, as some larger payroll companies charge for services to maintain hundreds of buildings across the country.

“They can take savings toward church events or put it back into community,” he says. “I want the entire community to know about our company and what we can do to help give back.”

Bank leads a ProNet Networking Group in Mount Prospect on Tuesday mornings . Please visit the Integrity Payroll Solutions, LCC web site at http://www.integritypayrollsolutions.com/ or on the Facebook fan page.