ABC
Online
Duct
Tape Marketing Interview
President
Jim Tracy in a podcast on ABC membership benefits and how America's
Best Companies can help small business owners succeed.
ABC's
Small Business Tips
Whether
your issue is customer service, the Internet, sales and marketing, or
practically any other small business problem, ABC can help with the
tips and tricks you need, advice that will make a real difference.
Government
and Economy
The
SBA Loan-Relief Program: Does Your Business Qualify?
The
Small Business Administration's upcoming loan-relief program can't be
used to pay down existing SBA loans, but past borrowers are still be
eligible for help with other debts. CNNMoney.com
US
Aid Agency Throws US Workers Under the Bus
While
the federal government is spending trillions of stimulus dollars to
stop the rising tide of US layoffs, that same government has decided
to put even more Americans out of work by buying cheaper foreign
products—Chinese condoms. McClatchydc.com
Gallows
Humor or Something Else?
In
his recent 60 Minutes interview, President Barack Obama's laughter
and jovial demeanor over the nation's economic troubles had
interviewer Steve Kroft wondering whether the President was punch
drunk. You decide. Politico.com
Management
and Financial Issues
Emphasize
Training to Survive the Downturn
According
to Keith McFarland, this is the time to put your weakest players
through a training program so they can help you make it through these
difficult times—either that or let them go. BusinessWeek.com
Technology
Issues
Give
Consumers Choice: Ads vs. No Ads
When
consumers choose to view an ad, they are, by default, engaged in the
view.
ClickZ.com
The
New Vogue in Internet Crime Targets: Small Business
Hackers
are turning away from big targets with hard defenses and experienced
IT security people in favor of poorly defended small businesses.
Darkreading.com
Benefits
and Labor Issues
Wellness
Programs Becoming a Key Benefit
Employers
are stepping up communication with their employees about wellness and
employee assistance programs available to them and are not planning
to make significant cuts in their budgets for those programs.
Workforce.com
Sales
and Marketing
Offline
Advertising for Online Businesses
While
traditional advertising can drive customers to your website,
promoting it offline can drive new customers to your web business.
Here are some things you should consider. BusinessKnowHow.com
Using
Social Media Advertising to Drive Results
Your
marketing campaign must be contextually relevant, gives something of
value to the social networker, and requires active participation on
your part.
ClickZ.com
The
Sales and Marketing Disconnect
Marketing
is motivated by the number of leads it generates while sales is
driven by the number of sales closed and how much revenue is
generated. These different priorities often drive these seemingly
complimentary areas of your business away from each other. Here is
something you can do about it. ManageSmarter.com
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