Government and
Economy
Slow
Economy Won't Stop Tax Cuts
A
top adviser to President-elect Barack Obama said Sunday that the
country's slowing economy won't keep the new administration from
fulfilling its plans for a middle-class tax cut.
Fallout
After Dismal Holiday Season
As
an online toy seller filing for bankruptcy, other stores are expected
to follow suit, meaning more empty storefronts and fewer brands on
the shelves.
Famous
Last Words of 2008's Financial Crisis
Few
could have predicted the financial tsunami that hit the U.S. economy
in the latter part of this year, but a handful of powerful men should
have at least had an inkling.
Management and
Financial Issues
Surviving
a Cash-Flow Crisis
If
you see a crunch coming, barter, liquidate inventory, ask clients for
advance payments, and renegotiate vendor relationships—and those
are just for starters.
When
Partnerships Go Bad: 5 Ways to Take Command
If
you're in a business partnership or a longstanding working
relationship that isn't working, ask yourself these questions. Then,
if you need to change or end the partnership, follow these five
steps.
Technology Issues
Making
Your Way to a Paperless Office
Bill
Brikiatis of eCopy, a document-imaging software firm, offers his
guidance.
Video
Content: Lessons Learned in 2008
Three
tips for developing online video content for brands
Benefits and Labor
Issues
ADA
Litigants: Victims, Crusaders or Opportunists?
Some
are legitimate, people with real problems, while many others—habitual
filers, some of whom have as many as 1,000 separate lawsuits—are
opportunists. Either way, merited or not, small business owners often
settle out of court rather than spend money defending such cases,
while some of those who cannot afford to costs have just closed up
shop.
Sales and Marketing
Creative
Measures in Tough Times
When
the going gets tough, resilient working women get creative. Meet four
such women who fit the bill and break the mold.
The
Constant Power of TV
Even
in bad economic times, television still has the power to provide
advertisers with mass audiences.
Brand
Accretion
Marketing
is an investment, not an expense. Still, it's one thing to invest in
marketing when times are good, and another to continue spending at a
steady clip when things go bad. However, before cutting your budget
or rush headlong into an all-new approach, consider brand accretion.
If you enjoyed this post, please consider leaving a comment or subscribing to our free newsletter to receive future articles and information delivered directly to your email inbox.