Tips from Tuesday,
May 5, 2009
Today’s Small Business tips will cover taking advantage of
the fact that 57% of adults in the U.S. read a newspaper daily.
- Newspaper
advertising is sold by the column inch and different classifications may
have different rates.
- A
smaller advertisement run repeatedly does better than a larger ad run less
often.
- You
can't afford the same old newspaper ad these days. Design and word to
evoke emotion for attention! Motivation for action!
- Talk
with your newspaper staff to locate your local target audience; pay for
that circulation.
Daily Overview: As always, you have to provide value and build
trust. Get attention, create desire & ask for action repeatedly.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
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