Tips from December 8, 2009
The Small Business tips today discuss marketing to Baby Boomers via mainstream media.
- Baby Boomers were the
first generation to grow up alongside television. In fact, they watch
22 more minutes of TV per day than younger generations do. You can find
them watching the programs that center around life stages.
- When watching TV, Baby Boomers are more likely to pick up the phone and
call an 800 number than go to their computer to type in a web address. Baby Boomers are generally not fans
of multi-tasking.
- Many
Baby Boomers are loyal to the radio. Radio advertisements should be
placed the same way TV ads are placed; with much consideration. Music
from the 60s, 70s, and 80s is the best bet for placing radio ads for
Baby Boomers.
- The best place to market to
Baby Boomers, regardless of the channel, is around the news. Many Baby
Boomers turn into the mass media to get the latest news. Keep this in
mind when deciding when and where to place your ads.
Daily Overview: Baby Boomers use the mass media
to get information. They like the tried and true methods that are
honest and straight forward.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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