Tips from December 9, 2009
The Small Business tips today discuss marketing to Baby Boomers via print media.
- Baby Boomers LOVE coupons. Place them in the local paper and magazines for them to cut out and use.
- Upon
purchasing, request Baby Boomers' phone number and/or email. This will
allow for direct sending of coupons and advertisements to your target
audience and to gain repeat customers.
- Baby
Boomers have a better chance of seeing your advertisements in
newspapers than any other generation. Baby Boomers still hold to
reading the morning paper while most generations move to the Internet
or TV for their news. Take advantage of this.
- Mailers
are a great way to advertise to Baby Boomers. They value the convenient
deals they receive in the mail and the simplicity of receiving them.
Send out mailers on a regular basis, about every two to four weeks.
Create a schedule and stick to it.
Daily Overview: Baby Boomers are still the one
generation fully enveloped in print advertising. Cover the bases with
newspapers & direct mailers.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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