Tips from December 7, 2009
The Small Business tips today discuss marketing to Baby Boomers via social media.
- Facebook is a great
channel for Baby Boomers. They're learning to reconnect with friends,
family, and classmates online. Create a fan page, that is simple and
user-friendly, for your business to target this generation.
-
Baby Boomers are just starting to get into Twitter. They appreciate
basic deals and information with a very simple way to find these deals.
Make your tweets very clear to Baby Boomers that you are promoting a
deal or special savings.
- Baby Boomers are influenced by
viral campaigns. Create a channel for your business and put videos up
on YouTube that Baby Boomers can relate to. Grasp their feelings about
living life to the fullest and achieving their dreams.
- Be patient with Baby Boomers &
social media. Make directions as simple as possible; they did not grow
up with the technology and must adapt to it.
Daily Overview: Baby Boomers are dabbling in social media, but in a BIG way. Cater to their large hearts & big dreams.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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