Tips from March 19, 2010
The Small Business tips today discuss having a guest blogger contribute to your blog.
- Do
your research. Find out who has good information to share and who you
can trust. Reach out to colleagues, industry experts, or even other
employees. Send emails, tweet, or pick up the phone and call.
- Give
guidelines, but allow creative freedom. Give a word range that guest
bloggers should shoot for. If you would like your guest to talk about a
certain topic, tell them. Be as specific as you need to be to generate
the post you want, but don't be too picky. Give them freedom.
- Prep
your guest blogger. Give them a rundown of your blog, including the
style, typical length, and readership. Additionally, announce your
guest on blog a few posts in advance. Spread the word!
- After
the guest blog is published, thank your contributor. Gauge the results
and your reader response. Suggest your guest blogger posts a link on
their blog to their post on your site.
Daily Overview: Guest bloggers give new information, a fresh face, and generate interest and readership.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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