Tips from December 11, 2009
The Small Business tips today discuss marketing to Baby Boomers with website banner ads.
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Place banner ads on sites Baby Boomers frequent most for their life stage: retirement, health care, insurance.
- Baby Boomers also will click banner ads on sites that they visit for leisure or fun: real estate, travel, sweepstakes.
- Creative Baby Boomer banner ads should use bold colors, not pastel. Message should be positive, not threatening.
- The message on Baby Boomer banner ads work best emotion-based, not fact-based. Market to "life stage" not actual age.
Daily Overview: When creating a banner ad campaign for Baby
Boomers, market to their life stage & aim to evoke positive emotion.
I post these small business tips to my Twitter account each day, Monday through Friday. This is a reposting of those tips.
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