Tips originally broadcast on November 24, 2008
The Small Business tips today will be about branding.
- Have a logo that's easily recognizable. Put it on everything that you do: avatars, letterhead, business cards etc. Be consistent!
- Put a blog on your website. Post often. It sets you as an expert and enables conversation with your audience.
- Don't try to be everything to everyone. Stand for something and stick to it. Be consistent!
- Participate in local business events. Don't just go, instead be on a committee and get your name / brand known!
Daily Overview: Do what you say you're going to do, be reliable, be the expert, be out there, be active & most of all be consistent.
