Tips from August 26, 2009
The Small Business tips today discuss how to write cold calling scripts.
- A script should have basic info to guide you through your sales pitch, how to open, close, body and info about your product.
- Most of the script should include information about the product and answers to potential questions the consumer might have.
- Use bulleted items as talking points. It allows creativity and freedom for a fluid conversation with the important points included.
- DO NOT READ THE SCRIPT! Reading makes it sound like you're reading: boring. You need to be more conversational.
Daily Overview: A script is meant to be an outline, not a novel. Do not read, instead have a conversation!
