Tips from February 4, 2010
The Small Business tips today discuss common marketing mistakes.
- Weak Message: It takes people a few minutes and thought to figure out the marketing message you are trying to send.
- Focus On You: Talk only about your products, services, and business rather than what you can do for clients.
- No
Call to Action: You attract potential customers to be interested, but
do not motivate them to act on their needs and wants and bring revenue
to your business.
- Lack of Follow Up: You
receive a potential customer's contact information, but store it
instead of following up and close the sale.
Daily Overview: A vague advertisement with little
motivation and follow up is no way to market to customers. Avoid this
by engaging with consumers, strong marketing collateral, and following
up. More next week.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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