Tips from February 5, 2010
The Small Business tips today discuss common public relations (PR) mistakes.
- Poorly Written Press
Releases: Incorrect format, improper grammar and punctuation, and
misspelled words contribute to a poorly written and structured press
release. Don't send something out to the public and media that is not
grammatically correct.
- Over-Hype: Hype and
excitement is important, but too much is over dramatic and will draw
negative attention towards your PR campaigns.
- No
Purpose: Press releases announcing petty, unimportant things related to
your business doesn't convey a positive image and people will stop
listening to you.
- No Plan: Releasing a press
release to the public without a proper follow up plan is a huge
mistake. You need to know what to do to proceed, who to direct
questions to, and have a backup plan.
Daily Overview: Sending out poor press releases
for the wrong reasons with no plan will turn your campaign into total
disaster. Avoid this by strategic thinking, processing, and planning
ahead.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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