Tips from February 3, 2010
The Small Business tips today discuss common social media mistakes.
- Incomplete Profile: People won't know who you are or be able to find things in common to make a connection or network.
- Fake
Friending/Following: One way relationships on social media is an awful
way to network. Create a two way relationship with REAL people that you
want to get to know.
- Selling by Spamming: Bombarding your business pushes customers away. No relationship? No clients. Connect first, promote later.
- Lack of Measurement: You need to measure so your business doesn't put time & energy in campaigns that are failing.
Daily Overview: Creating one way relationships is
the biggest mistake businesses in social media make. Avoid this by an
active profile, creating two way relationships, and gauging what works.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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