Tips from Wednesday,
April 29, 2009
The Small Business tips today will be about how to start an
email newsletter.
- Newsletter
preparation: Figure out your agenda. Generate sales? Customer retention?
Thought leadership?
- Provide
a value; something they don’t already have. Get their attention with a
GOOD subject line too.
- Design
your newsletter with the assumption that people will only skim it. Short
chunks, easily digestible.
- Search
for a newsletter provider that isn’t just the cheapest but has a proven
track record and has the services you need.
Daily Overview: Create the foundation for your newsletter
before you create your quality content using the service that fits you.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
If you enjoyed this post, please consider leaving a comment or subscribing to our free newsletter to receive future articles and information delivered directly to your email inbox.
