Tips from Wednesday,
May 5, 2009
The Small Business tips today will be about direct mail: an
immediate response media – people either respond or trash immediately.
- To
succeed w/ direct mail advertising, you will have to be aggressive. Don’t
forget you have to sell. List benefits, ask for the sale.
- Be
aggressive with descriptive writing. Be graphic. Be visual.
- Biggest
benefit you offer that makes you different from competition: unique
selling position. Make it stand out so that YOU stand out.
- The
REAL key to success: testing. Test each part until you find the best
possible combination that achieves the highest profit.
Daily Overview: The only thing that counts with direct mail
advertising in the end is the response rate. Sell. Test. Test. Sell.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
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