Tips from December 18, 2009
The Small Business tips today discuss marketing to Generation X via email newsletters.
- Newsletters sent via
email make life easier for Generation X. These are easy to read, quick
to click through, and (should) provide great deals or information
accessible immediately.
- Getting
an email with a promo code or deal and online shopping is simple and
quick for Gen X. They like to multi-task and would rather see and buy
rather than wait around for it. Think about this strategy when you send
out newsletters. Make sure your deals, coupons, or promo codes are
available and easily seen. Getting people to click through also makes it all trackable for you!
- Newsletters have
the ability to make Gen Xers feel individually important. Although
thousands of other people are receiving the same newsletter, different
data like their name or location can be added dynamically to bring that
forward. Make them feel special.
- Generation X
will make purchases based on value, importance, and what others' say.
Utilize this in your newsletters. When advertising a product, include
the savings in bold type, as well as a review of the product.
Daily Overview: Keep email newsletters to
Generation X simple with an air of individuality. You'll attract them
with easy to see/read savings at a time they can expect it.
I post these small business tips to my Twitter account each day, Monday through Friday. This is a reposting of those tips.
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