Tips from the morning of December 17, 2009
The Small Business tips today discuss marketing to Generation X via print marketing.
- Generation X has the
highest subscription and readership of periodicals (Time, Newsweek,
People, Details, Spin). Advertisements in these types of publishings
are seen by a majority of Gen X.
- Generation X is also credited with
building the market of small and local newspapers. They are interested
with what is going around them. Keep in mind, advertising in this type
of paper hits locally and is cheaper.
- Movie lists, entertainment guides,
and personal ads are favorites in print media for Generation X. They
prefer short & concise writing. Keep this in mind. Place
advertisements accordingly (at the end of short articles).
- Growing up with the technological
revolution, Generation X embraces mass media. They will turn to print
media, but as time and technology grows, be warned: they will jump ship
and use online media. When going with print media, it'll prove to your
benefit if your choice publishes their articles and ads via their
websites as well.
Daily Overview: Generation X appreciates the
simple commentary and short articles print media has to offer, but are
slowly transferring to turning online for the same content.
I post these small business tips to my Twitter account each day, Monday through Friday. This is a reposting of those tips.
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