Tips from December 14, 2009
The Small Business tips today discuss marketing to Generation X via social media.
- Use social media to
promote a new product. Gen X is open to trying new things and value new
opportunities, and they will respond the best to free trials.
- Facebook fan pages need to be
communicating with your fans, offering value and at a pace that isn't
too intrusive. Gen Xers don't want to be annoyed with pointless and/or
excessive updates. You also don't be silent. Find a happy medium.
-
Gen X is also active on Twitter. Tweet trivia to your followers and
have a prize, such as a free gift or discounted coupons, to give to the
first, correct or creative replies.
-
Write a blog. If you don't have one on your website or don't know how,
sign up with a free service like Blogger. Be sure to give your
potential readers a way to share your stuff, too. Have the AddThis, ShareThis or Retweet buttons.
Daily Overview: You can use social media to
market to the Gen Xers if you're out there offering value, having fun,
providing the right online tools and giving out the new deals and
opportunities that get their attention.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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