Tips from the evening of December 17, 2009
The Small Business tips today discuss marketing to Generation X via word of mouth.
- Generation X values
individualism, but also what other people are doing/thinking. They will
see a trend, and make a snap decision on it.
- Values
and opinions mean a lot to Generation X, in terms of quality and use.
They especially value good prices, a great product with quality, and
long term use to get their money's worth. They value others'
experiences with products and will make decisions on what others have
said.
- Gen X varies VERY differently from Baby
Boomers culturally, economically, and financially. ACKNOWLEDGE this.
Grouping them with their elders will only cause Gen X to automatically
turn their shoulder.
- Product reviews are KEY
for Generation Xers. They check them, post to them, and follow
religiously. Create a great product or provide a great service and you
will have something to show for it.
Daily Overview: Generation X will openly talk
about their feelings for products, good or bad, and tell them to
others. Additionally, Gen X trusts this judgement, and will use it on
their own purchases, beliefs, and feelings towards businesses, brands,
and products.
I post these small business tips to my Twitter account each day, Monday through Friday. This is a reposting of those tips.
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