Tips from January 29, 2010
The
Small Business tips today discuss marketing to Generation Y via
incentives, instant gratification, & innovative new products.
- Generation Y is a big
fan of free gifts or free trials. They are open to try new things,
especially if they are free. Gen Yers don't appreciate or value the
dollar, but they are big fans of free products.
- New products that help Gen Yers
interact, organize, & stay connected are hot items. In fact, Gen
Yers expect and appreciate products that will work to their advantage.
- Gen Yers appreciate & will take
part in incentive deals. Buy one get one half off deals catch their
eye. With little careful spending habits, Gen Yers will actually
purchase more to receive savings.
- Impulse purchasing is a frequent
habit of Generation Y. Instead of going to the store knowing what they
need or want, Gen Yers will browse and impulsively buy something they
did not necessarily need. They crave instant gratification.
Daily Overview: Gen Yers like products that are
new, popular, and will help their lives. Give them a free trial, and
they could be hooked for good.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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