Tips from January 26, 2010
The Small Business tips today discuss marketing to Generation Y via mainstream media.
- Generation Y follow
celebrities. When they see their favorite actor endorsing a product or
service, they will pay more attention. Keep this in mind when you are
trying to reach them through mainstream media. Familiar faces mean more
attention.
-
Gen Yers don't watch the news as much as other generations. They news
get their news from MTV, websites, social media, or others. If you're
going to market to them via TV, make sure it is on a channel that
appeals to the younger generations.
- To market to Gen Y, it is important
to have an emotional connection with them. You need to create a sense
of belonging to attract their attention. Use Gen Yers in your ads to
depict your product/service as trendy, hip, or that "everyone is doing
it."
- Gen Yers go see movies frequently.
Check out your local movie theater and see if they have advertisements
during the previews (many theaters nowadays do).
Daily Overview: Mainstream media is a great place
to market to Gen Y as they follow the popular trends and crave the
emotional connection.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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