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Small Biz Tip: Generation Y: Marketing via Print Media

Posted by Cheryl Sowa on Thursday, January 28, 2010

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Tips from January 27, 2010

The Small Business tips today discuss marketing to Generation Y via print media.

Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG.
Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers.
Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen.
Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as well.

Daily Overview: Gen Yers turn to magazines for their print media. The bigger the celebrity or gossip on the cover, the more popular the magazine will be. Look to advertise in the popular youth magazines first.

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Cheryl Sowa is a Public Relations Coordinator for America’s Best Companies. She also writes daily for the Small Business Center. Cheryl graduated from the University of Illinois at Urbana-Champaign and obtained Bachelor degrees in English and Communications. Contact Cheryl

Tags: generation y, yers, ads, advertisement, newspapers, magazines, technology, computers, catchy, unique, celebrites, youth magazines

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Friday, February 05, 2010 at 9:46 PM
Erik Haverstand says:

I think print is a tougher way to reach Generation Y. While they DO read magazines, they tend to ignore a lot of advertising. While Gen X and the Baby Boomers have just come to accept ads with resignation, unless the ads are just mind-blowing and wild, the Gen Yers just ignore them.

I think for small businesses that can't swing a print budget, social media is their better bet.

Wednesday, March 24, 2010 at 9:43 PM
Erik Haverstand says:

Generation Yers respond easily to print ads that relate to something instantaneously catchy or noticeable. With the developing technology of today, Generation Y's attention span has been cut short. For print ads, they must catch eyes immediately or they will be skimmed by in an instant. This is why <a href="http://www.promotionalcurrency.com/digital-promotions.php">Digital Promotions</a> are so much more appealing to Gen Yers, because they are instant, short, simple, and can easily capture their attention. Nowadays, their sparse attention is turned towards anything technological, including both the internet and their phones. If print ads are to be successful, they must have a digital counterpart being sifted through on the internet as well. This is where it will potentially receive the most attention by Generation Y.