Tips from January 28, 2010
The Small Business tips today discuss marketing to Generation Y via word of mouth.
- Generation Y wants an
"experience" when they try out a new product. This can be done easily
with a street team handing out free samples to promote your business
and product. Get them involved than simply trying a new product and get
them talking.
-
Gen Yers want the new, trendy, cool thing to have. Once they get
something that they think is cool or new, they will talk about it and
spread the word. Create the angle that YOUR product/service is
something that everyone wants to have.
-
Gen Yers are likely to accept something that is sprung upon them. A
street team who approaches Gen Yers are likely to try a product and be
involved. Interact with them, and make the first step to reach out to
them.
- Social media is a big channel for
word of mouth marketing. Tweets and Facebook statuses are crucial for
spreading popular trends and experiences with products. Don't forget
this channel!
Daily Overview: Approach Gen Yers in a "I've got
something cool you MUST try & have" attitude. Communicate to them
that you have something that you know they will like, and other people
will like.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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