Small Biz Tip: Holiday Marketing: Email Marketing

Posted by Cheryl Sowa on Tuesday, November 10, 2009

Tips from November 10, 2009

The Small Business tips today will be about email marketing around the holidays.


  1. Include holiday greetings and designed themes in your email marketing. This can help set a certain tone if that's what you're looking to do.
  2. Don't blow-up subscriber inboxes with additional holiday email promotions. Instead substitute a standard email with the holiday one.
  3. Your subject line should include holiday phrases and special deals to entice people to open the email.
  4. Keep emails informative without spamming. Put direct links to holiday-branded landing pages instead of a link to your homepage.


Daily Overview: Don't be a Scrooge. Make email marketing over the holidays fun, informative and unique


We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.

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Cheryl Sowa

Cheryl Sowa is a Public Relations Coordinator for America’s Best Companies. She also writes daily for the Small Business Center. Cheryl graduated from the University of Illinois at Urbana-Champaign and obtained Bachelor degrees in English and Communications. Contact Cheryl

Tags: small business, holiday, email, marketing, tips, greeting, inbox, spam, subject line

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