Tips from November 11, 2009
The Small Business tips today discuss ideas and options for holiday marketing promotions.
- Offer discounts or special offers on certain days to drive in holiday business. It's a standard ploy, but consistently works.
- Give your customers a thoughtful gift. Set out homemade cookies, give one of your favorite holiday recipes; perhaps on a direct mailer or a pick-up in the store. Something special relating to your product or service would be the best idea. Free sells.
- Reward loyal customers with additional discounts to your standard holiday promotions. Maybe an extra 15% off for them during a specific weekend.
- Give your gift cards a holiday makeover and add a bit of holiday flair. You'll capture the eye of the holiday gift shopper more easily this way.
Daily Overview: What gets you through the door of a store around the holidays? Be inventive, creative, thoughtful and generous.
