Tips from Thursday,
April 30, 2009
The Small Business tips today will be about placing internet
ads.
- The 3
most common ways online advertising is purchased: cost-per-impression
(CPM), cost-per-click (CPC), & cost-per-action (CPA).
- Graphic
advertisements are quicker to get people’s attention than text-based ads.
- Text
ads are cheaper to run and produce than graphic ads and in many studies
show to be more successful.
- Google
AdWords provides a simple way to purchase highly targeted advertising,
regardless of your budget for nearly all formats.
Daily Overview: Type of advertising & pricing will
depend on goals, products & services you’re advertising. Google = all-in-1
solution.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
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