Tips from August 18, 2009
The Small Business tips today discuss Media Coverage: Writing a clear and concise message
- Look at the big picture:
identify the main goal of having your message in the media. Sales goal,
event, new product. Clearly state your overall goal.
-
Call to action: the reader should finish your story compelled to do
something. Come to your store, event, or buy your new product.
-
Vital
evidence: whether it is a single fact or a narrative story that will
command emotion from the reader. It must be evident that your overall
goal is significant.
-
One sentence: your message may be long or short but the
reader/journalist is captured by the first sentence. Intrigue the
viewers with strong key words. Refer to the previous blog of what is
newsworthy.
Daily Overview: Identify your overall goal,
create a call to action, include vital evidence, and make your point in
one sentence.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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