Tips from August 21, 2009
The Small Business tips today discuss Media Coverage: How to get more media through media
- Keep your
relationship strong with a journalist so they know that if your
industry or topic of interest comes up again they can contact you for
another story.
-
If you have an article published be active on sending the articles out
to nationwide publications. Newspapers are often more interested on
reporting on recent news.
-
You are an expert in your industry to don't be shy; let the journalist
or publication know you are available as a source. Getting your name or
your businesses name attached to quotes is positive even if the story
is not all about you.
-
Write a feature article on something in your industry. If your article
is well written you may even be published which will show the viewers
you are an expert and they should come in to your business.
Daily Overview: Get more media through media by
keeping media relationships strong, sending out your publications,
commenting on your industries issues, and writing about what you know.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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