Small Biz Tip: Media Coverage: A Story Worth Coverning

Posted by Frances Foley on Monday, August 17, 2009

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Tips from August 17, 2009

The Small Business tips today discuss Media Coverage: A Story Worth Covering


  1. Proximity: Write to local papers rather than national. A reader is more likely to read a story that is in their local community. Therefore, a local journalist is  more likely to use a story that is local.
  2. Timeliness: A story will get picked up if it is relevant to present time. An upcoming event. A new service providing customers with a better way to do something.
  3. Prominence: Reach our to your local celebrities, mayors/the town 'do-gooder,' for an event or interview them about why they like your business. A well known name will catch the eye of local journalist and their readers.
  4. Novelty: Write about something abnormal, different, or unexpected that happened involving your business. For example, you give a 25% discount to customers who bring a pet.


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We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.

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Frances Foley

Frances Foley is one of the Public Relations Specialists and is the Partnership Coordinator for America's Best Companies. She graduated from Western Michigan University and earned a Bachelor degree in Public Relations. Contact Frances

Tags: small business, media coverage, communication, newsworthy

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Reader Comments


Wednesday, August 26, 2009 at 8:59 AM
Jerry says:

1. Using local celebrities especially media members for contests is more likely to result in press.

2. Give something away free like several larger companies such as Sonic, Ihop and Denny's. It can bring publicity and huge traffic at the same time. When I did promotional sales for small businesses, we would give something free normally between $1- $5 for the first twenty customers. 80-90% of the customers would make a purchase and a few would be huge.

3. Look at what is done in one industry and use it in yours. This will make it fresh and interesting and more likely to gather media attention.

Wednesday, August 26, 2009 at 3:02 PM
Frances says:

Thank you Jerry, for the further advice on the tip A Story Worth Covering! They are very helpful and beneficial for small business owners.

I definitely agree with you that contests are extremely effective in both getting media attention as well as getting customers through your doors.

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