Tips from August 20, 2009
The Small Business tips today discuss Media Coverage: What to provide journalist with:
-
Press release or a 1-2 page media advisory that includes the details of your story, event, or new product/service.
-
Strong headline that represents the most interesting points of your
news article. Choose strong key words that are common but intriguing.
-
Fact sheet that provides a list of all of the facts of your story,
event, product. This will make it easy for a journalist to decide what
they want to use in the story.
-
Quotes from you, your employees, or a person related to your story.
List the contact information for each person in case the journalist
would like to ask further questions.
Daily Overview: Provide journalist with a press release/media advisory, a headline, fact sheet, and supporting quotes.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
If you enjoyed this post, please consider leaving a comment or subscribing to our free newsletter to receive future articles and information delivered directly to your email inbox.
