Tips from August 19, 2009
The Small Business tips today discuss Media Coverage: Building a Media Relationship
- Read the
publications: find the journalist who would relate most to your
business. Get to know them by reading their past and present articles.
-
Call the journalist: they are always looking for news, so introduce
yourself and find a common topic (i.e. the articles you have read of
theirs). They receive e-mails all day so a phone conversation makes it
more personal.
-
Create trust: never lie or fabricate facts. You will lose their trust
and end a relationship. Be honest, they see what is newsworthy and it
might be the struggles you are having. They will help you if you are
honest.
-
Communication: remember that journalists have questions with deadlines.
Once you have contact with a journalist keep the contact by making them
a priority. Answer them promptly, be available to them, and provide
them with all the information they ask for.
Daily Overview: Identify the right journalist,
introduce yourself, build their trust, and communicate effectively and
promptly.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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