Tips originally broadcast on November 21, 2008
The Small Business tips today will be about monitoring your
business performance on the internet.
- Put
Google Analytics script on your website. Use it to monitor, track. Then
adjust your marketing & SEO. How-to.
- Use Google Alerts. Monitor
what others say about you, your brand, your employees. Then learn &
adjust.
- Centralize
your monitoring efforts to save time, energy and money. Try it Montis free with instant notifications.
- Check http://ripoffreport.com/
and http://bbb.org/ often to
monitor possible complaints and criticism. Address them ASAP.
Daily Overview: Set goals, keep your ears open, learn from
what you hear and adjust your tactics as an ongoing effort.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
If you enjoyed this post, please consider leaving a comment or subscribing to our free newsletter to receive future articles and information delivered directly to your email inbox.
Wednesday, February 25, 2009 at 8:39 PM
Andrew says:
Kim,
I think your second point raises a particularly interesting point about how organizations can harness the power of the internet as a medium for business intelligence with respect to customer perceptions about the quality of their products and services.
To be sure, the internet is a great place for competitors or disgruntled employees or customers to spread malicious lies, but via the use of the type of monitoring activity which you refer to, the internet provides a great opportunity for organizations to find out what their key stakeholders, particularly customers, are really saying about them.
Thursday, February 26, 2009 at 8:32 AM
Kim Fenolio says:
Andrew,
That's exactly right! If we choose not to listen and react to what our customers, employees and competitors are saying, then we're failing to meet their needs.
It's not just about the sale, it's about communication!
-Kim
