Tips from Friday,
December 19, 2008
The Small Business tips today will be about doing press
releases right.
- Is
your press release newsworthy? It has to get attention: something unique, a
community service, a celebrity?
- Write
a headline for the release that will grab the reader's attention.
- Prioritize
information in the press release. Most important news items in first
paragraph. Details later.
- Include
contact information and respond to inquiries quickly.
Daily Overview: How important is your news? Don't cry wolf.
Be interesting. Have priorities and be reachable.
--
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
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