Small Biz Tip: Executing a Promotional Event: Hosting It

Posted by Cheryl Sowa on Thursday, September 03, 2009

Tips from September 3, 2009

The Small Business tips today discuss executing a promotional event: Hosting It!


  1. The entrance of the event must look inviting. Have a greeter waiting to show the guest around, welcome them, let them know of the events activities.
  2. Prepare your employees before the event so you will not have to do anything but entertain. You want them doing the work not you, the owner should be available for socializing.
  3. The entertainment should start promptly and each guest should be involved. Enough space so everyone can see, participate, or enjoy the activity.
  4. If it is possible, the owner should make an effort to talk to each guest. Personally thanking a guest for coming creates a positive relationship and a consistent customer.


Daily Overview: Event should be inviting, with activities starting promptly, the owner should be available to the guests during & after the event.


We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.

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Cheryl Sowa

Cheryl Sowa is a Public Relations Coordinator for America’s Best Companies. She also writes daily for the Small Business Center. Cheryl graduated from the University of Illinois at Urbana-Champaign and obtained Bachelor degrees in English and Communications. Contact Cheryl

Tags: small business, event planning, hosting, promotional event

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Thursday, October 22, 2009 at 4:27 AM
markbashal46@gmail.com says:

It is a very nice and good post. Keep up the good work.


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