Small Biz Tip: Executing a Promotional Event: Planning the Event

Posted by Cheryl Sowa on Tuesday, September 01, 2009

Tips from September 1, 2009

The Small Business tips today discuss Executing a Promotional Event: Planning the Event


  1. Select a time, date, and location that will best accommodate your target guests. Unless your business restricts the goals of your event, your business is a great host location.
  2. Book the entertainment, create the sale, or decide on a prize give-away. Make sure that whatever is going to take place at your event is confirmed and set to go.
  3. Train your chosen employees to work the event. Demonstrations of products or services, cleaning, or even to be friendly knowledgeable faces. Your workers are your best promoters so use them to help out!
  4. A cheap possibility to food and drinks is asking local businesses to donate or discount their prices for your event. They will be able to be recognized by guests and in turn your guests will appreciate the hospitality.


Daily Overview: Select a guest accommodating time, date, and location. Confirm all entertainment, employee help, and food/beverage provided.


We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.

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Cheryl Sowa

Cheryl Sowa is a Public Relations Coordinator for America’s Best Companies. She also writes daily for the Small Business Center. Cheryl graduated from the University of Illinois at Urbana-Champaign and obtained Bachelor degrees in English and Communications. Contact Cheryl

Tags: small business, planning, location, products, entertainment, food, drink

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