Tips from August 31, 2009
The Small Business tips today discuss Executing a Promotional Event: Choosing the Type of Event
- Identify the goal,
message, idea or vision behind the event you are planning. You want
your guests to leave knowing the purpose / benefit of the event they just
attended.
- Choose a theme that directly
relates to the purpose of the event in order to brand it effectively.
This will keep it consistent and memorable!
- Establish
what you want to take place during the event. Are you going to present
a speaker, a 'how-to' session, sale, or prize give-away. These all
bring in guests so it is important they are identified.
- Determine
the people you want to target to come to the event. Investors, current
customers, prospective customers, or business partners.
Daily Overview: Identify the goal of the event,
an appropriate theme, what will take place at the event, and who will
be there.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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