Tips from Thursday,
April 23, 2009
The Small Business tips today will be about the expense and
exposure of marketing on television and the radio.
- Television
marketing is more suited to high profile campaigns. High cost can be worth
it if the money is in hand.
- There
is a high level of prestige associated with radio and TV advertising and
can elevate a business better than other efforts.
- Radio
ads are relatively cheap to produce and place. This allows the placing of
ads on more than one station in a given market.
- Sound,
the spoken word offers emotion and encourages the listener’s imagination
to produce their own desirable image of a product.
Daily Overview: Television and radio make for memorable
marketing impressions. The better choice depends on the budget.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
If you enjoyed this post, please consider leaving a comment or subscribing to our free newsletter to receive future articles and information delivered directly to your email inbox.
