Small Biz Tip: Rebranding: Get Involved

Posted by Cheryl Sowa on Friday, April 09, 2010

Tips from April 9, 2010

The Small Business tips today discuss how to get involved to promote your rebranding campaign.


  1. Local events are a great place to showcase your rebranded company. Chamber of Commerce meetings, small business associations, and town functions are great ways to get involved and display your rebranding campaign.
  2. Host a "preview" party for your loyal customers. Allow them to check out your rebranded image and store before anyone else with the VIP treatment!
  3. Sponsor a local sports organization. Many youth leagues are always looking for team sponsors. It's a great way to get your name out there, and to help the little ones in your community!
  4. Be prepared. Have your elevator pitch, explanation for the rebrand, and some samples ready for anyone who asks. Be proud!


Daily Overview: Come off of your rebranding strategy in a BIG way. Host an event. Get physically involved and get noticed!



We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.

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Cheryl Sowa

Cheryl Sowa is a Public Relations Coordinator for America’s Best Companies. She also writes daily for the Small Business Center. Cheryl graduated from the University of Illinois at Urbana-Champaign and obtained Bachelor degrees in English and Communications. Contact Cheryl

Tags: rebranding, small business, involved, events, sponsor, prepared, meetings, community

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