Tips from Monday, March 2, 2009
The Small Business tips today will be about the sales side of getting to know your customers.
- The first step in getting to know your customers is communication. Ask the right questions. Listen to the answers.
- What do you need to know about your customers? What do they need? Who's your target? Individuals? Businesses? Location? Etc.
- Constantly measure customer satisfaction. Mailers, phone calls, paper & internet surveys, focus groups, http://search.twitter.com/
- The foundation of all selling is that people must like you, trust you and want to listen to you.
Daily Overview: Communication is key. Be likable and be willing to change your approach or even your product/service to meet needs.
