Tips from November 3, 2009
The Small Business tips today discuss a marketing budget for start up businesses.
- Plan for travel expenses, phone bills, commission to reps, and other hidden costs that comes with marketing.
- Determine
how much you need to sell in order to make sales projections. Give
yourself a cushion, allocate extra money towards marketing.
-
Inventive and unique product lines generate free word of mouth
marketing, saving marketing money. Allocate that money towards the
actual product.
- Determine your target audience and market to them. Direct promotion helps you stand out and use your money more efficiently.
Daily Overview: Allocate a portion of your budget to marketing. Keep sale projections,
product lines and techniques in mind. Don't throw your money into the
wind without a good idea of where it's going to land.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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