Tips from November 3, 2009
The Small Business tips today discuss a marketing budget for start up businesses.
- Plan for travel expenses, phone bills, commission to reps, and other hidden costs that comes with marketing.
- Determine how much you need to sell in order to make sales projections. Give yourself a cushion, allocate extra money towards marketing.
- Inventive and unique product lines generate free word of mouth marketing, saving marketing money. Allocate that money towards the actual product.
- Determine your target audience and market to them. Direct promotion helps you stand out and use your money more efficiently.
Daily Overview: Allocate a portion of your budget to marketing. Keep sale projections, product lines and techniques in mind. Don't throw your money into the wind without a good idea of where it's going to land.
