Tips from November 30, 2009
The
Small Business tips today discuss dissecting various target audiences,
specifically Baby Boomers (those born between 1945 and 1960).
- You can find baby
boomers still in the workforce, even into their 50s and 60s because of
the economic situation. Many are trying to live long and rich to
fulfill their dreams, and are doing so by pushing back retirement.
Target their work ethic and desire to retire.
-
Communication is simple with the Baby Boomers. They are used to
traditional types of communication, and generally use the phone and
simple email. They are starting to understand and use technology,
including social media and instant messenger.
- As these folks have lived through
many historical, cultural, and economic situations in the past 50
years, the Baby Boomers know and appreciate the value of the dollar.
They cut and save coupons they find in the newspaper and online. If
you're printing coupons for your business, this is the targeted
generation.
- Baby Boomers value customer
service. If there is something wrong with the product and/or service,
they will be the ones to make a complaint call and get the situation
fixed. Be sure to provide this generation with the utmost care and
great service.
Daily Overview: Baby Boomers work hard and try to
keep their lives simple. They know what they want and pay great
attention to detail. Be thorough with this target group.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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