Tips from August 10, 2009
The Small Business tips today discuss target audiences: how to define them.
- Research your business
or similar businesses online to get a better understanding of what
your industry, products, and services are categorized under. Ask
current customers their perception of what industry your business falls
under.
-
Look at the demographics of the customers who purchase from your
business. The age, sex, location their from, economic status, etc. will
give you a better idea of the people your business attacks.
-
Ask customers about their preferences when shopping in your business. Ask how your business fits into their lifestyle.
-
Pay attention to what your customers have in common. The media they use,
how much time they have when they are in their store, if they shop for
something specific or browse for new products.
Daily Overview: Understand and evaluate the
customers that you see everyday and identify the necessity your product
is to them.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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