Tips from December 2, 2009
The Small Business tips today discuss Generation Y (those in their 20s and younger).
- Social involvement
and sense of empowerment are important to Gen Y. Working together and
being connected is important to this generation, especially to
students.
- Instant gratification is crucial to
Gen Y. They are used to spending money freely receiving rewards or
reaping the benefits immediately and not having to wait. Market to this
group with outstanding deals.
- Social media is KEY to Gen Y. They
are on MySpace, Facebook, LinkedIn, Twitter, instant messaging, blogs,
and more. It is very important to this group to link to their friends.
Use social media to promote the newest deals and the sense that
"everyone is doing it" to reach this audience.
- Gen Y doesn't trust very easily.
You need to earn their trust with your brand or business. They follow
trends and follow the media closely to see what is popular and what is
not. Testimonial are a good way to gain that trust by establishing your
trend.
Daily Overview: Earn Gen Y's trust to market to them. Connect via social media and give them a sense of community.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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