Tips from August 11, 2009
The Small Business tips today discuss target audiences: how to tailor to your target audience.
- Utilize communication streams that your target audience most
frequently uses. Blogs, e-mail, advertising in niche magazines, and
fliers all relate to specific age categories.
-
Configure business hours to meet the lifestyles of your
customers. Business workers usually cannot reach a store until after
5PM so stay open later than 6PM.
-
Make your business accessible by having access to parking and
easy entry for those of all ages and capabilities. Make sure your
business is accessible online as well.
-
The environment in your business must make your target audience
comfortable and welcome. If your customers have kids, have a play place
for them.
Daily Overview: Your business needs to be accessable, comfortable and
convenient in relation to the preferences of your identified target
audience.
We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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