Tips from August 11, 2009
The Small Business tips today discuss target audiences: how to tailor to your target audience.
- Utilize communication streams that your target audience most frequently uses. Blogs, e-mail, advertising in niche magazines, and fliers all relate to specific age categories.
- Configure business hours to meet the lifestyles of your customers. Business workers usually cannot reach a store until after 5PM so stay open later than 6PM.
- Make your business accessible by having access to parking and easy entry for those of all ages and capabilities. Make sure your business is accessible online as well.
- The environment in your business must make your target audience comfortable and welcome. If your customers have kids, have a play place for them.
Daily Overview: Your business needs to be accessable, comfortable and convenient in relation to the preferences of your identified target audience.
