Tips from
Friday,
April 24, 2009
The Small Business tips today will be about marketing with
the phone, AKA telemarketing. It doesn’t all have to be bad!
- Find
someone to be a “Devil's Advocate” for you BEFORE you find it when calling
prospects. Be prepared. Be respectful.
- Believe
in what you’re selling. If you can’t believe in what you're selling, you
won’t see success.
- Find
out how to meet your prospect's need with your product or service instead
of trying to sell them something. If they don't need it, move on.
- Break
through communication clutter when cold calling. Be yourself, insert
personality. Sounding robotic is instantly off-putting.
Daily Overview: Find a way to make cold calling easy for you
and for your prospects. Find a need, fill a need. Move on.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
If you enjoyed this post, please consider leaving a comment or subscribing to our free newsletter to receive future articles and information delivered directly to your email inbox.
