Tips from Friday, May
8, 2009
The Small Business tips today will be about tracking the
results of your advertising, it’s absolutely fundamental to your success.
- Coupons
and offers with different codes for different runs or medias will help you
find which ads and which route will do best for you.
- In
testing different offers, headlines, copy and design, save money: test ads
on less expensive media; cheaper newspapers, smaller ads, etc.
- Record
how many calls from each ad come in. Use a phone extension even if you
don't have one. It's a great way to track each ad.
- You
can also track by asking for your customer's zip code or phone number.
This will tell you the demographic return.
Daily Overview: If you don't track your customer response
rate, you will never know what is really working, and where you are just
throwing your money away.
I post small business tips on my Twitter account each day, Monday
through Friday. This is a reposting of those tips.
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