Small Biz Tip: How to Write a Press Release
Tips
from July 20, 2009
The Small Business tips today discuss how to write a press release.
- Place contact info in the top right corner: name, position, phone number, email address. Under, write "FOR IMMEDIATE RELEASE."
- Don't say your business name in the title or opening paragraph. Get attention with relevant, interesting, or unique information.
- Use
quotes & statistics from accurate sources to to back up your
headline, opening statement & title. Keep paragraphs short.
- Include a boilerplate: summary information about your business at the end of the press release. Include "###" to mark the end.
Daily
Overview: Following a specific format will help your press release reach more of an audience and convey great information.
We post these small business tips to our employee's Twitter
account each day, Monday through Friday. This is a reposting of those tips.
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